Well, as is almost traditional by now, I'm taking the topic from RPG.net. Because people debate what matters to them on this forum. And right now they're debating whether it's "right" (good, politically correct, fair, realistic - everyone has their idea of what should be prioritised) that most female fighters are drawn with about as many muscles as the average ivy.
As is also the tradition, I'm not going to comment on that. Instead, I'd tell you about my games. Because if you're here, I can only assume you care.
Most of you don't know that I'm running Exalted... well, I am, and my group has got many sessions already. It's invitation-only, so I'm not talking about these games.
So, last week, I used an Exalted Dragon-blooded Martial Artist. As a PC soon uncovered (as my players are notorious of sticking their noses everywhere), she was ashamed of her body for looking too athletic, which came naturally to her. Because of a sheltered upbringing in a monastery, she has been brought to believe only thin and/or "soft" girls are attractive. She also believed that women who can and love to fight, are a turn-off for men, or at least socially unacceptable. So she was really worried what her future husband would think of her.
(Of course, that was part of what her relatives had made her believe. The goal was to control her easier, while she was raised in a far-off satrapy of the Empire. Well, abusive relationships aren't exactly uncommon among my DBs).
The player that discovered that promptly disabused her of said notion (with comments on the tastes of her relatives that would make a veteran pimp proud). Then she promptly got married her off to a Lunar ally, which probably promotes her to an almost PC status - or at least to recurring characters status.